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Values-driven retail is changing the way consumers

Values-driven retail is changing the way consumers are shopping and spending their money. A @shopkick survey has revealed that 68% of consumers say the pandemic has made them more conscious customers, and 39% are actively searching for brands that specifically align with their values. This had led many brands to work towards providing a purposeful platform for consumers to shop on. @ocadouk has introduced a virtual aisle dedicated to only B-Corp certified brands, while the grocery platform @hivebrandsofficial is only connecting shoppers with sustainable and cause-led brands that match their chosen values. #KekoGroup #KeepVerging #sustainableliving

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More brands than ever are supporting #pridemonth t

More brands than ever are supporting #pridemonth this year, with many finding new and creative ways to do so. And, for the first time, a range of luxury brands are collaborating with queer artists, models and charities to create limited drops and collections where proceeds go towards supporting LGBTQ+ foundations. A percentage of @balenciaga and @calvinklein’s sales are being donated to the @trevorproject, which focuses on suicide prevention within LGBTQI+ youth, while @ralphlauren and @coach are donating proceeds to The Stonewall Community Foundation and several other LGBTQ+ charities. #KekoGroup #KeepVerging #pride🌈